Hazen Paper creates holographic spectacular of Basketball Hall of Fame
Though the 2020 Basketball Hall of Fame enshrinement ceremonies were postponed and relocated due to the pandemic, Hazen Paper Company’s 2020 yearbook cover puts the Springfield, Massachusetts Naismith Memorial Basketball Hall of Fame front and center in custom holography. This is the eighth yearbook cover produced by Hazen and commemorates a legendary event at which Michael Jordan inducted Kobe Bryant into the Hall of Fame.
The 2020 cover showcases dynamic holography as the primary visual focus, featuring dominant three-dimensional imagery of the Hall of Fame’s iconic dome and spire and its panoramic interior juxtaposed with a collage of the year’s inductees in action. According to Hazen President John Hazen, “the treatment, with restrained use of printing on top of the holographic images, really unleashed the potential of holography to command attention and engage.” The back cover is a holographic treatment of Mohegan Sun in Connecticut, where the enshrinement ceremony was held.
Hazen produced the unique cover holography through an exacting, high-tech, multi-step process within its vertically integrated facility, which expedites exceptional quality, reliable performance and efficiency. Originated in Hazen’s holographic laser lab, the custom hologram was micro-embossed and ultimately transfer-metallized onto 12-point WestRock Tango C2S using Hazen’s environmentally friendly Envirofoil process. Envirofoil is manufactured with less than 1% of the aluminum of traditional foil laminate, reuses the film carrier multiple times, and is recyclable as paper. The limited-edition yearbook cover was designed by agency GO of Hartford, CT, and printed and individually numbered for authenticity on an HP Indigo 5500 digital press by Starburst Printing of Holliston, MA. The interior of the yearbook was printed by Cummings Printing in Hooksett, NH, who also handled binding.
Founded in 1925, Hazen Paper Company is an innovative paper converter specializing in holographic origination, film coating, foil and paper lamination, metallizing, gravure printing, specialty coating and rotary embossing to create specialty materials for worldwide use in retail display and POP, luxury, beauty, entertainment and media packaging, bookbinding, scratch-off lottery and other security-related tickets, tags and cards, and fine art applications. Hazen is committed to sustainability, using hydropower produced by the Connecticut River, with certification to supply converted paper and paperboards that are FSC, SFI and PEFC certified.Hazen was awarded “Product of the Year” in 2018, 2019, and 2020 from AIMCAL, the Association of International Metallizers, Coaters and Laminators, and received the “Next Century Award” in 2020 from the Associated Industries of Massachusetts for unique contributions to the Massachusetts economy and the well-being of its residents.
For more information, visit www.hazen.com or call 413-538-8204.